Engineer · Monterrey

Jorge Nájera

Developer, platform builder, and lover of marketing.

Software engineer, lover of coffee and cats. I build B2B platforms for companies in Latin America: more than 10 years creating product, teams, and systems that sustain real businesses.

Book consulting Read the blog

Blog

I write about business, technology, building teams, and a bit more.

Read articles

One email a month. A digest of business, startups, and technology. No spam.

Consulting

Ruby on Rails development, SEO and SEM.

Book

Business

Business articles

Scaling a business all the way to the Tanque de Tiburones

You don't get on that stage because of a pretty pitch. You get there because the company already has structure: offer, operations, and numbers you can defend.

September 13, 2026 · 5 min read

Writing

Development articles

Ruby on Rails featuring the MVC

A fun way to represent the MVC on the real world it will be thinking on how a MUSICAL ORGANIZATION works.

May 29, 2021 · 5 min read

Fix it until you make it, a simple Ruby on Rails Performance Guide

Simple thumbs up rules and tools you can use for get the best performance on Ruby on Rails. Don't let your APP take control over you.

June 05, 2020 · 7 min read

The Story of an HTTP Request on RAILS

The epic journey of a request that travels from your browser to your Rails APP on a blink of an eye.

May 27, 2020 · 7 min read